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The Shanghai International Kitchen and Bathroom Expo has successfully concluded, with Midea's technological advantages driving brand renewal.

Release time:

2021-06-17

At this industry feast known as the "barometer" for the development of the kitchen and bathroom industry, Meigao Sanitary Ware, as a leading brand in the shower room accessories sector, shone brightly at the exhibition with its fresh brand image, eye-catching new product series, and cutting-edge stylish exhibition booth.

The 26th China International Kitchen and Bathroom Exhibition successfully concluded at the Shanghai New International Expo Center.

At this industry feast, known as the 'barometer' for the development of the kitchen and bathroom industry, Meigao Sanitary Ware, as a leading brand in shower room rollers, shone brightly at the exhibition with its new brand image, eye-catching new product series, and cutting-edge stylish exhibition booth.

Visitors from around the world gained a deeper understanding of Meigao Sanitary Ware at this exhibition. The development of the Meigao brand is highly aligned with industry development and synchronized with international progress, receiving high recognition and favor, and establishing deeper cooperation with more merchants, laying a solid foundation for the brand's rapid development in the future.

High-end rollers • Leading the industry

Founded in 2006, Meigao Sanitary Ware has grown into a large-scale, technology-driven manufacturer of shower room accessories with a 20,000 square meter factory after years of development and brand accumulation. With a strong roller R&D team, top shower room designers, and R&D engineers, the company consistently focuses on special memory roller series products as its technological core, developing a diversified and specialized product system for shower room accessories. Each product undergoes strict testing with 1,000,000 scientific data audits, ensuring quality through data.

Brand prestige • Strong R&D and design capabilities

Meigao's strong R&D and design capabilities are deeply embedded in the brand's core, mastering core industry technologies, and pioneering the key technologies and standards for special memory rollers. The company continuously upgrades the technology of the cushioning memory roller series, having undergone three generations of technological transformation to gradually solve the technical bottlenecks of static load-bearing, noise reduction, and sound insulation in memory rollers, presenting exquisite product performance and aesthetic appearance.

The exhibited products include four new series of cushioning memory rollers represented by Black Knight, Luxury Gold, Warrior, and Minimalist, each with different styles, product advantages, and outstanding aesthetics, meeting various shower room needs and attracting waves of merchants eager to experience and inquire.

With the stunning debut of the four cushioning series, Meigao's product line now fully covers all types of shower room roller products.

Powerful brand • Strong alliances

"We are very pleased to receive an unprecedented enthusiastic response from merchants at the exhibition and to receive positive feedback from various aspects. We also noticed that more and more brand merchants are choosing Meigao Sanitary Ware as their partner," said General Manager Zhang Chaohui, expressing confidence in the future development of Meigao Sanitary Ware.

Meigao Sanitary Ware is responding to market trends, focusing on craftsmanship, and establishing strategic partnerships with high-end brands through core technology and brand advantages, creating strong alliances to lead innovation and solidify the brand foundation.

2021 marks the first year of brand upgrading for Meigao Sanitary Ware, introducing a new brand strategy and terminal policy, and setting a three-year development strategy for the future, aiming to provide customers with the best shower room system solutions with a brand-oriented strategic mindset.

This year, Meigao Sanitary Ware will focus on product, price, channel, and promotion to explore more marketing models suitable for brand and market development, while maintaining friendly cooperative relationships with major strategic partners, accelerating the construction of the Meigao brand with higher quality products and improved services.